We will think about

Defining brand identity through packaging design, logo, advertising. Mia format and various communication methods What are the characteristics of good brand positioning? Brand positioning must be relevant or connect to customer nes. If the positioning is inconsistent with the requirements It can be call a failure from the start. Brand positioning must take into account the content of communication that must be clear, easy to understand, not complicat, and the image that is convey must be clear with the brand’s position. Brand positioning must be unique. That should not be repeat with competitors that enter the minds of consumers. Brand positioning must create desire.

A different point in brand

A satisfaction This will create an opportunity to Ireland Email Database buy products from consumers. Brand positioning must deliver on the brand’s promises without distortion. which if unable to deliver those things will immiately ruce the value of the brand Brand positioning requires consumers to be able to tell the difference between our brand and the competitors in the market. If consumers are unable to recognize the difference All the things that the brand has plann may have to sit and analyze again. Types of brand positioning.

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There are basically three types of brand America Email positioning: functional positioning, symbolic positioning, and experience positioning. (Experiential Positioning) Let’s see how each type is. Functional Positioning Positioning that focuses on the features of the product or service. that focuses on the features of the product or service and take this point as the value of the brand that can fulfill the nes and desires of customers, such as the use of outstanding product features Using secondary properties of the product product utilization Using price to position the brand and can also bring the problems that customers encounter to create.

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