The Science of Email Headers

Email headers are the hidden gems of email marketing. They’re not as flashy as subject lines or images, but they can be just as effective at increasing open rates and driving clicks. That’s because email headers are one of the few places where you can add personalization to your emails without it being too obvious. You can use email headers to greet recipients by name, mention their interests, or reference past interactions. Here are some of the science behind email headers: Recipient name: Studies have shown that using the recipient’s name in the email header can increase open rates by up to 5%. Personalization: Personalizing your email headers with relevant information about the recipient can also increase open rates.

Example If You Know That Someone Is Interested in a Certain Product

You could mention that product in the header. Urgency: Creating a sense of urgency in your email header can also increase open rates. For example, you could use words like “limited time offer” or “act now.” Clarity: Your email header should be clear and concise. It should give recipients a good idea of what the email is about and why Remove Background Image they should open it. Visual appeal: Email headers with high-quality images or videos can also increase open rates. Consistency: Using a consistent design across all of your email headers can help create a more professional and polished look for your brand. By following these tips, you can use email headers to personalize your messages and increase your chances of getting them opened and read. Here are some additional tips for writing effective email headers: Keep it short and sweet.

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Don’t try to cram too much information into

The header. Use keywords. When choosing keywords for your email headers, use words that are relevant. To your content and that your recipients are likely to search for. Test different headers. The best way to find out what works best for your audience is to test different email headers. Send out two or three different versions of the same email America Email with different headers to different segments of your audience and track which version performs better. By following these tips, you can write effective email headers that will help you increase open rates and drive clicks. Here are some examples of effective email headers: [Recipient name], your order has shipped! [Recipient name], we saw you were interested in [product].

 

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