The organization customers

Position their brand bas on product attributes include mobile phone brands, computer brands, detergent brands. Think about a brand of computer, such as IMac, the quality of the raw materials us, fast processing, more expensive than other brands. That’s where the brand is position. and reflecting on the perception of consumers Apple Brand Examples – IMAC and Functional Positioning IMac_Funcitonal Positioning Source: :.whatphone.netnewsimac-pro-space-gray-accessoriesattachmentimac-pro-space-gray Symbolic Positioning, a positioning that focuses on inspiring brand characteristics.

All stakeholders

That our brand can fulfill certain nes for you Cabo Verde Email List It is a comparison that reflects the image of the brand plac. and the image that arises in the minds of consumers that can meet the nes of self-esteem or self-esteem, indicating social status Including the connection with people in society, such as classy luxury, modernity, innovation For the most part, brands in the categories of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. We will think about the image of modernity. Us and looks like a new generation of executives, not out of trend. Us Benz cars look luxurious, classy and a bit conservative.

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From employees within

People who use Porsche cars will look sporty. Who America Email wears Gucci clothes will look modern, who wears Dior perfume will look classic. An example of the BMW brand and its symbolic positioning. BMW_Symbolic Positioning Source:i- An example of the Dior brand and its symbolic positioning. Dior Source:is one of the business processes that must be consistent throughout the organization. It gives us direction. leadership clear aim as well as inspiration and motivation for the organization Branding has to give it life and soul that nes to be understood and valu by.

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