That emphasizes differentiation

Positioning that can solve problems for customers Examples of brands that position. Their brand bas on product attributes include mobile phone brands, computer brands, detergent brands. Think about a brand of computer, such as IMac, we will think about the quality of the. Raw materials us, fast processing, more expensive than other brands. That’s where the brand is position. and reflecting on the perception of consumers Apple Brand Examples – IMAC and Functional Positioning IMac_Funcitonal Positioning Source: :.whatphone.netnewsimac-pro-space-gray-accessoriesattachmentimac-pro-space-gray Symbolic Positioning, a positioning that focuses on inspiring brand characteristics.

To stay in the long

That our brand can fulfill certain nes for you It is a Hong Kong Email List comparison that reflects the image of the brand plac. and the image that arises in the minds of consumers that can meet the nes of self-esteem or self-esteem, indicating social status Including the connection with people in society, such as classy luxury, modernity, innovation For the most part, of cars, perfumes, bags, apparel use positioning to reflect social symbols. Let’s take an example of the BMW car brand. the image of modernity. Us and looks like a new generation of executives, not out of trend.

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Term Marketing strategy

Us Benz cars look luxurious, classy and a bit America Email conservative. People who use Porsche cars will look sporty. Who wears Gucci clothes will look modern, who wears Dior perfume will look classic. An example of the BMW brand and its symbolic positioning. Surviving in today’s business is difficult. Because with the emergence of many competitors in the market and everything is more open Along with the coming of the internet, social mia is almost % digital and with these factors we ne to find different points in brands, products, including services or doing something new to expand our business.

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