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Men perceive advertising. According to neurophysiologist Lou. Ann Brisentin author of The Women’s Brain and The Men’s  proportion of the frontal lobe responsible for decision-making and situational control while men are responsible for The brain for spatial perception is more develop. and responses to danger. A study in the Unit States show that 100% of purchases are made by women and half of the time they are buyers of traditionally male merchandise. In most cases men’s product ads are only aim at men and there is a high chance.

Brain women have a larger

That they will not reach the target audience. Online Bahrain B2B List commerce in the first half of 2019 which show that men are willing to spend more than women when it comes to sales. On average these items are purchas for up to a thousand rubles and women do not exce rubles. According to the aforemention work by LuAnn Brisentine   women are more empathetic and more attentive to new information. They are drawn to emotion and feeling. When buying something women are more likely to connect and evoke emotions that lead to sales. Men pay less attention to details and focus on the function of the product and the status of the owner. In addition men were more.

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Likely to understand short statements and were more willing to be provok by jokes. Also men generally prefer competition while women desire to be strong and stand out. The gender marketing example study is clear now let’s look at specific examples America Email of ads targeting men and women. Example of male beer ad that shows competition and violence in a playful way: A hilarious male shampoo ad that humorously demonstrates the difference between shampoo for men and shampoo for women. By the way here’s an example of a 2-in-1 ad that promotes men’s and women’s products in one video.

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